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Launched in: 1993
Language: Portuguese
Copy-Price:R$ 12.90
Frequency:monthly
Print run:25,250
Sold copies:7,252

Total readership:


Website:www.motorpress.com.br/carro
Voting results:Brazil
Source:IVC 2016

Carro

Carro is one of the most complete car magazines in the Brazilian market. As in the core product, the magazine covers a broad variety of topics, all shaped by unchallenged writing and testing competence. The emphasis is on driving reviews, vehicle tests and it has a lot of interactivity with readers.


Contact

Publishing house
Infini Editora
Rua Traipu, 99
Pacaembu - São Paulo SP
01235-000
Brazil
http://carroonline.terra.com.br/


Editor-in-Chief
Edison Ragassi
Phone: +55 11 2039 5800


Advertising Manager
Alexandre Pellogia
Phone: +55 11 98165 1765


ON THE PULSE OF THE MARKET

A JURY WITH EXPERT KNOWLEDGE AND BUYING INTENT

The BEST CARS respondents are characterised by a pronounced affinity for automotive topics. They are interested in anything on four wheels. Beyond that, they enjoy driving, are mobile and spend a lot of time on the road. The respondents are well-informed when it comes to cars, so much so that other people often ask for their advice. They really love talking about cars and sharing their knowledge with others. Their broad knowledge base enables them to provide honest and independent advice, and so are greatly appreciated as advisers by friends and acquaintances who are thinking of buying a car. By providing valuable tips, they act as influencers in the car-purchasing process. In addition, their own desire for a new car is also more pronounced than the average car owner. This explicit buying intent, coupled with a high level of willingness to communicate, makes the BEST CARS respondents an extremely attractive target group for the automotive industry.


Survey respondents in profile*

  • Sex
  • Proportion of men
    88%
  • Proportion of women
    12%
  • Kilometres driven per year

    18,200


Proportion of drivers of cars of model year 2015 or later*

  • Proportion of drivers of cars of model year 2015 or later
    32%
  • Proportion of drivers of cars older than model year 2015
    68%

Car purchasing plans in the next 1 to 2 years*

  • Buying intent total
    54%
  • Buying intent "New Car"
    36%

Buying intent "New Car" (36% = 100%)*

  • Might stick with brand
    6%
  • Might change brand
    52%
  • Still undecided
    36%
  • Other
    6%

*Source: BEST CARS reader's survey, Brazil 2018

Which of these statements about cars would you agree with? - Top 4*

I (totally) agree

95%

I am excited about cars

90%

Driving a car is fun for me

84%

I place great importance on interior features

82%

Regarding cars I place great importance on good quality and spend more money on this


Which features do you think will gain in significance in the future?*

  • Propulsion
  • Gas propulsion
    7%
  • Fuel cell
    43%
  • Electric propulsion
    69%
  • Electric car with range extender
    74%
  • Hybrid propulsion
    60%
  • Plug-in hybrid
    38%
  • Engine/Suspension
  • Biofuel
    26%
  • Nine-speed automatic transmission
    24%
  • Particulate filter for petrol engines
    6%
  • Urea injection for diesel engines
    3%
  • Inductive charging of e-cars
    13%
  • Downsizing
  • Capacity reduction
    41%
  • Lightweight construction
    48%
  • Cylinder deactivation
    24%
  • Driver-assistance systems
  • Adaptive cruise control
    32%
  • Matrix lights
    58%
  • Night-vision systems
    50%
  • Parking aid
    44%
  • Lane departure warning
    40%
  • Blind-spot monitoring
    53%
  • Semi-autonomous driving (navigating traffic jams autonomously)
    32%
  • Fully autonomous driving
    18%
  • Fully autonomous parking
    39%
  • Connectivity/controls
  • Touch-sensitive touchpad
    18%
  • Car-to-car communication
    40%
  • Digital instruments
    29%
  • Gesture control
    14%
  • Head-up displays
    18%
  • In-car internet connection
    43%
  • Smartphone integration
    42%
  • Touchscreen
    38%

Where do you recieve the most reliable information when buying a car? - Top 10**

  • Tests in automobile magazines
    90%
  • Web pages of automobile magazines
    74%
  • Articles about new models in automobile magazines
    69%
  • Friends/colleagues/family
    47%
  • Web pages of the manufacturers
    46%
  • Car blogs/internet forums
    43%
  • Car TV shows
    37%
  • Information in other magazines
    31%
  • Fairs/exhibitions
    22%
  • Car marketplaces online
    17%

Source: *BEST CARS reader's survey, Brazil 2017 / **BEST CARS reader's survey, Brazil 2016

New car registrations in Brazil*

  • 2006
    1,833,000
  • 2007
    2,342,000
  • 2008
    2,671,000
  • 2009
    3,009,000
  • 2010
    3,329,000
  • 2011
    3,426,000
  • 2012
    3,634,000
  • 2013
    3,671,000
  • 2014
    3,328,000
  • 2015
    2,476,000
  • 2016
    1,688,000

Top 10 brands of new car registrations in Brazil*

  • Brand

    2016

    Year-on- year

    Market share

  • Chevrolet

    345,874

    -10.9%

    17.4%

  • Fiat

    304,980

    -30.6%

    15.4%

  • Volkswagen

    228,456

    -36.5%

    11.5%

  • Hyundai

    197,850

    -3.3%

    10.0%

  • Toyota

    180,416

    2.6%

    9.1%

  • Ford

    180,242

    0.1%

    9.1%

  • Renault

    150,032

    -17.4%

    7.6%

  • Honda

    122,541

    -20.1%

    6.2%

  • Nissan

    60,908

    -0.5%

    3.1%

  • Jeep

    59,046

    41.3%

    3.0%

Top 10 models of new car registrations 2016 in Brazil*

  • Chevrolet Onix
    153,372
  • Hyundai HB20
    121,616
  • Ford Ka
    76,616
  • Chevrolet Prisma
    66,337
  • Toyota Corolla
    64,740
  • Fiat Palio
    63,996
  • Renault Sandero
    63,228
  • Volkswagen Gol
    57,390
  • Honda HR-V
    55,758
  • Jeep Renegade
    51,567

*Source: FENABRAVE