What is all the rage in Germany is not necessarily the hottest trend in France, Italy or Spain – this is no less true for the automotive sector. Thinking and acting on a global level is increasingly influencing development and production processes in the automotive industry. But as the slogan “think global, act local” says, national circumstances and consumer preferences, or the country-typical brand identification, traditionally play a very important role on the car market. Thus it is not just about getting a balance between national and international business strategy, but also about transparency and a knowledge of the idiosyncrasies of each market. It is for this reason that BEST CARS has also been conducted on a pan-European level since 1993 – with an increasingly global vision. This year a total of 16 renowned car magazines from twelve European countries took part. This lineup was extended to include the highly attractive car markets of China, Brazil and Mexico, making BEST CARS one of the biggest European market research surveys and most eloquent studies in the worldwide automotive market.